I’m Adrián Sieiro. I’m 1/3 Pontevedra, 1/3 Castro (Cerdedo), and 1/3 Forcarei, the place where I committed the beautiful and damn crazy (really damn crazy) act that allows me to be here today.

I firmly believe that just studying like a maniac every day, without the mileage earned on the battlefield, would never have made me truly ready for this—and I’d be right.

I hold a degree in Mechanical Engineering, but my real passion has always been learning everything I can about training, nutrition, and even a bit of psychology (though let’s be honest… I’m probably not the best example of mental balance myself :)).

At first, it was just curiosity. But little by little, I started dreaming about making a living doing this. The problem was, I never felt ready, and fear held me back for a long time.

Then came the opportunity for a project in the Forcarei town hall—a project many people told me to stay far away from… “You’re going to get crushed.” And they were right. I did. I lost money, physical and mental health. And even worse, I almost lost my partner who stood by me through this madness—and that’s what truly hurts.

I could throw a thousand excuses about everything that was against us. Like a famous pandemic that hit just one week after we opened. And a bunch of other things that didn’t help. But the truth is: I failed. Big time.

It cost me health, sleepless nights, and debt. But despite all that, and the incredible people I met along the way, I’ve come out of it with lessons and resilience I could never have earned otherwise.

For 5 years, I was a trainer, cleaner, maintenance guy (well… with the help of some amazing client-friends, because I’m terrible at fixing things :))… all while juggling extra jobs just to keep the “business” alive one more month.

Sometimes, I was barely a person—just a ghost running on fumes. No vacations, no schedule, burnt out mind, and holding on to a dream way past its expiration date.

In the middle of that pain, I realized I had to change direction before I lost myself entirely. Because if a project isn’t sustainable physically, mentally, and financially, it’s doomed. Obvious, right? But I was too stubborn (and dumb) to see it sooner.

Today, I’m reinventing myself. While still learning everything I can about my passion, I’m also developing new skills to finally build something I love that is also sustainable.

I’m creating digital products like guides, apps, coaching… and I want to share what I know, with all the humility in the world, making it clear I still have so much to learn. No smoke, no fake promises—just real experience. I’ve lived everything… except the easy win. Actually… any win.

Of course, I want to make money—who doesn’t? But I think I’ve proven this is more than just a business to me. If it wasn’t, I wouldn’t have spent years just surviving instead of living.

I want anyone who works with me to feel like they got way more value than what they paid for.

I know what it’s like to have no time. I know what it’s like to be exhausted, overwhelmed, broken… and still adapt and keep going. Not perfectly, but moving forward anyway.

Don’t talk to me about one-day motivation. Talk to me about what’s weighing you down. And let’s build from there.

Thanks for sticking around and reading this—probably the only person who actually has.

“Tí dálle, que pa’ alghún lado vai.”